Balance

In this magazine ad, radial balance is being shown. All the shoes are forming a circle drawing your eye to the words in the middle. I think the use of radial balance in this ad is a good way to display the product in an interesting way and draw the viewers attention to the motto. I believe this ad is successful because the advertisers get their point across and do a good job at creating a symmetrical picture. Also by having a dark background and white shoes and words also make the product and motto pop.